WHO WE ARE
& WHAT WE DO


WE GROWTH HACK
TO GET PROFIT BACK!


WEAPONS OF
MASS SEDUCTION


LET’S TALK
ABOUT TECH


NOT JUST ANOTHER
BRICK IN THE WALL


  • produit
  • produit
  • produit
  • produit
  • produit

To be understood in 3 secs, to be loved at first sight


So, we are developing five meaningful international brands rather than just a blurry one. Yes, it’s quite challenging. Our products are built like pop songs: they are simple, catchy and make you feel good. This is our family: drooky.com, ekity.com, stritee.com, carlinka.com and kozzy.com.

We’re starting with drooky.com


Why? Because it’s a very simple insurance product and the French Pets Insurance market is growing fast. In Sweden, 91% of dogs are insured, but only 10% in France. One in two French households has at least one cat or dog, so there are about 22 million insurable French pets!

Why five brands? To wisely target each market

  • Specific insights


    Each insurance market has its own logic, its own induced attention span and motivating factors. Working on the notoriety of a catch-all brand is not a marketing Holy Grail. That’s why major insurers don't have the same market shares for each line of business.

  • Specific needs


    Our commercial targets rarely want to buy a bunch of insurance products at the same time, but rather a specific cover for a specific need at a given time. So we prefer building products that fit targets’ needs to make them feel understood and heard.

  • Specific experiences


    It’s difficult to make things sound simple. We believe that each line of business needs specific features that require specific user experiences. They shouldn’t be merged into a one-size-fit-all product.


OUR FOUNDER