No stock photo, just facts you need to know. We have closed a €1M Seed funding, the second Seed round is coming. Join us on the grid and let’s get the party started!
WHO WE ARE & WHAT WE DO
WE GROWTH HACK TO GET PROFIT BACK!
WEAPONS OF MASS SEDUCTION
LET’S TALK ABOUT TECH
NOT JUST ANOTHER BRICK IN THE WALL
To be understood in 3 secs, to be loved at first sight
So, we are developing five meaningful international brands rather than just a blurry one. Yes, it’s quite challenging. Our products are built like pop songs: they are simple, catchy and make you feel good. This is our family: drooky.com, ekity.com, stritee.com, carlinka.com and kozzy.com.
We’re starting with drooky.com
Why? Because it’s a very simple insurance product and the French Pets Insurance market is growing fast. In Sweden, 91% of dogs are insured, but only 10% in France. One in two French households has at least one cat or dog, so there are about 22 million insurable French pets!
Why five brands? To wisely target each market
Each insurance market has its own logic, its own induced attention span and motivating factors. Working on the notoriety of a catch-all brand is not a marketing Holy Grail. That’s why major insurers don't have the same market shares for each line of business.
Our commercial targets rarely want to buy a bunch of insurance products at the same time, but rather a specific cover for a specific need at a given time. So we prefer building products that fit targets’ needs to make them feel understood and heard.
It’s difficult to make things sound simple. We believe that each line of business needs specific features that require specific user experiences. They shouldn’t be merged into a one-size-fit-all product.